What is halo effect?
HALO Effect

Marketers have always made use of cognitive biases when they want to sell a product or service. One of the most common cognitive biases which is widely used by marketers and advertisers is the ‘Halo Effect’. What is HALO Effect? When one trait of a person or a thing is used to make an overall decision or judgement about it, it is called as HALO effect. It can be divided into

ecommerce user behavior
Behavioral Targeting 101

Behavioral Targeting is the art of segmenting users based on their browsing behavior which includes their tasks performed online like visiting pages, clicking links, online searches, page visit duration and online purchase history.Considering the rise in mobile data and the capacity to analyze physical store data, it is easier to further segment the users based on their behavioral patterns.How does it work?Remember reading a pop-up that says This website uses cookies to