What is halo effect?
HALO Effect

Marketers have always made use of cognitive biases when they want to sell a product or service. One of the most common cognitive biases which is widely used by marketers and advertisers is the ‘Halo Effect’. What is HALO Effect? When one trait of a person or a thing is used to make an overall decision or judgement about it, it is called as HALO effect. It can be divided into