ecommerce user behavior
Behavioral Targeting 101

Behavioral Targeting is the art of segmenting users based on their browsing behavior which includes their tasks performed online like visiting pages, clicking links, online searches, page visit duration and online purchase history.Considering the rise in mobile data and the capacity to analyze physical store data, it is easier to further segment the users based on their behavioral patterns.How does it work?Remember reading a pop-up that says This website uses cookies to