It is neither easy nor cheap to plan and deploy outdoor advertising

A lot of time is spent on planning, choosing the right form of outdoor advertising, identifying the ad inventory, checking the availability, 

Outdoor Advertising
Outdoor Advertising

Contracts are long and competition is intense due to limited inventory

Average contract period for booking a billboard is around 6 months and even the minimum contracts in the market is for a month. 

With limited inventory, this often means higher costs and only the top brands can afford to do outdoor resulting in small and medium enterprises missing out on outdoor advertising. 

Measurability and Attribution is still at its infancy

Compared to it’s online advertising counterparts, outdoor advertising is still taking baby steps in terms of impact measurement and attribution. 

Despite spending a significant sum on outdoor advertising, it is still very hard to ascertain whether your billboard has resulted in new customers for your product.