What is Audience Segmentation? From an advertising perspective, audience segmentation is a process of dividing a large group of target audience into smaller groups (aka segments) in order to communicate with them effectively. This segmentation can be based on a variety of factors like age, gender, location, level of education, interests etc. Importance of Audience Segmentation When it comes to Marketing, ‘one size fits all’ approach is a thing of the
What is the right way to do out of home advertising? The secret to great recipes is always in the ingredients. As a brand, out of home advertising can put your product/service in front of thousands of customers every day. Out of home (OOH) advertising has the potential to make or break a business. It is essential to zero down on the most effective way to do OOH campaigns. It often
Whenever an advertisement is displayed to a consumer, it is not seen as a standalone entity but in a “context”. In the advertising world, context often refers to the media space in which the advertisement is placed. In the olden days, creativity was often reserved for just the content (copywriting), direction and design of the advertisement. The delivery of the ads and the choice of the platform was often considered as
Marketers have always made use of cognitive biases when they want to sell a product or service. One of the most common cognitive biases which is widely used by marketers and advertisers is the ‘Halo Effect’. What is HALO Effect? When one trait of a person or a thing is used to make an overall decision or judgement about it, it is called as HALO effect. It can be divided into
Behavioral Targeting is the art of segmenting users based on their browsing behavior which includes their tasks performed online like visiting pages, clicking links, online searches, page visit duration and online purchase history. Considering the rise in mobile data and the capacity to analyze physical store data, it is easier to further segment the users based on their behavioral patterns. How does it work? Remember reading a pop-up that says This
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