Right way to do OOH
Right way to do OOH Advertising

What is the right way to do out of home advertising?The secret to great recipes is always in the ingredients. As a brand, out of home advertising can put your product/service in front of thousands of customers every day.Out of home (OOH) advertising has the potential to make or break a business. It is essential to zero down on the most effective way to do OOH campaigns.It often begins with answering

Contextual Outdoor Advertising
Importance of Context in Advertising

Whenever an advertisement is displayed to a consumer, it is not seen as a standalone entity but in a “context”. In the advertising world, context often refers to the media space in which the advertisement is placed. In the olden days, creativity was often reserved for just the content (copywriting), direction and design of the advertisement. The delivery of the ads and the choice of the platform was often considered as

What is halo effect?
HALO Effect

Marketers have always made use of cognitive biases when they want to sell a product or service. One of the most common cognitive biases which is widely used by marketers and advertisers is the ‘Halo Effect’. What is HALO Effect? When one trait of a person or a thing is used to make an overall decision or judgement about it, it is called as HALO effect. It can be divided into

ecommerce user behavior
Behavioral Targeting 101

Behavioral Targeting is the art of segmenting users based on their browsing behavior which includes their tasks performed online like visiting pages, clicking links, online searches, page visit duration and online purchase history.Considering the rise in mobile data and the capacity to analyze physical store data, it is easier to further segment the users based on their behavioral patterns.How does it work?Remember reading a pop-up that says This website uses cookies to