What is Audience Segmentation? From an advertising perspective, audience segmentation is a process of dividing a large group of target…
What is the right way to do out of home advertising? The secret to great recipes is always in the…
Whenever an advertisement is displayed to a consumer, it is not seen as a standalone entity but in a “context”.…
Marketers have always made use of cognitive biases when they want to sell a product or service. One of the…
Behavioral Targeting is the art of segmenting users based on their browsing behavior which includes their tasks performed online like…
If you are a business and need to stay ahead of the market, you need to do much more than…
Imagine this. A potential customer is returning home from work and passing by a shopping mall and sees a message…
With the advent of technology and automation, every industry is going through a positive transformation. Cold Emailing, Outdoor Advertising. Are…