Audience Segmentation 101

What is Audience Segmentation? From an advertising perspective, audience segmentation is a process of dividing a large group of target audience into smaller groups (aka segments) in order to communicate with them effectively. This segmentation can be based on a variety of factors like age, gender, location, level of education, interests etc. Importance of Audience Segmentation When it comes to Marketing, ‘one size fits all’ approach is a thing of the