OOH Advertising – Past, Present and Future

If you are a business and need to stay ahead of the market, you need to do much more than building an amazing product. People only buy stuff which they feel connected to. Therefore, to connect with their customers, businesses advertise. Advertising can be a tricky business with all the available options out there. You have to choose which one to invest in – print, TV, radio or digital media. But

Location based Advertising
Marketers’ Guide to Location Based Advertising

Imagine this. A potential customer is returning home from work and passing by a shopping mall and sees a message flash that says “70% off on Clothing @ Zara” or watches the same ad somewhere around the mall while he is driving. He’d probably go and visit the store now instead of just going home. This is what location-based advertising is capable of doing. It makes you visit the stores even if you had